Molenberg FunClimb

Adventure

 

Up and running, with support from the top.

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Prime Minister Helen Clark climbed up and abseiled down a rockwall at the Wellington launch of the Molenberg FunClimb with speed and agility, demonstrating her enthusiasm for sportclimbing and her support for the event.  The Prime Minister was in safe hands for the climb, with former Olympian Ian Ferguson belaying for her at the foot of the wall and managing all of the safety ropes.  

In Auckland, a team of four climbers from the Royal New Zealand Airforce keen to encourage youth to take up the sport, narrowly defeated a women’s team in a fun relay to mark the Auckland launch of the Molenberg FunClimb.    

jane.jpg (345439 bytes) Dame Susan Devoy and former Commonwealth Games long jumper Jane Kiely climbed with determination and skill, demonstrating their versatility as top sports ambassadors. 

 

imogen1.jpg (329454 bytes) National sportclimbing champion Imogen Restall and accomplished young climber Abby Carrington completed the women’s relay team, giving the men a serious challenge with 4 seconds separating the two teams.   

Peter Hillary was on hand to officially start the Molenberg FunClimb in Auckland, and his son Alexander (4) completed his inaugural climb. Similar launch occasions have been held around the country kicking off what is said to be the first national FunClimb in the world.  

Every pack of Molenberg bread now sports the Molenberg FunClimb logo. In-store posters and on-pack information explain what consumers need to do to get their free Molenberg FunClimb tickets.  The event was developed and is sponsored by baker Goodman Fielder Milling & Baking. It runs until 31 October, with the last pair of Molenberg FunClimb tickets issued (in exchange for five Molenberg FunClimb bread wrappers) on 31 August 2001. 

The Molenberg FunClimb offers New Zealanders the chance to climb one of 15 indoor rock walls in 12 cities:

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The Rock, 330 Great South Rd, Takanini, Auckland

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Rocknasium, 610 Dominion Rd, Auckland

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The Rock House, 9 Triton Ave, Mount Maunganui

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Taupo Event Centre, AC Avenue, Taupo

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The Wall, 1140 Hinemoa St, Rotorua

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Birkenhead Leisure Centre, Mahara Avenue, Birkenhead, Auckland

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City Rock, 55 Taonui St, Palmerston North

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Extreme Edge, 90 Greenwood St, Frankton, Hamilton

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Ferg’s Rock ‘n Kayak, Shed 6, Queens Wharf, Wellington

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Hangdog Climbing Centre, 453 Hutt Rd, Lower Hutt

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Salty Rock Adventure Centre, 58 West Quay, Ahuriri, Napier

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Queenstown Events Centre, Joe O’Connell Drive, Highway 6, Frankton

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Christchurch YMCA, 12 Hereford Street, Christchurch

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Dunedin World Fitness Centre, 266 Hanover Street, Dunedin

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Rosvall Rockwall, Advocate Stadium, Western Hills Drive, Whangarei

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Dr Rex Thomson*, from the University of Otago’s Physical Education faculty, says: “I am absolutely delighted that Goodman Fielder is taking such a positive step to help create an exciting environment for young New Zealanders, and it is this sort of action by the corporate sector which will help make New Zealand an even better place in which young people can grow up.”

 “It also sends a positive message to the New Zealand public that it is possible for the profit motive to co-exist alongside a measure of community support, and I think that this is vital for our country’s future”, says Dr Thomson.   

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Goodman Fielder Marketing Manager, and Molenberg FunClimb project leader, Vicky Taylor says it was important for the company to develop an initiative which delivered elements which are known to make sport fun. Recent international sport research confirms that excitement, creativity, sociability, spontaneity, non-conformity and rebellion are key drivers for young people in sport. “We’ve developed the Molenberg FunClimb with those factors a primary priority,” says Vicky Taylor.
 

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Ó Copyright Steven Riddell 1999, 2000, 2001, 2002 & 2003.